When was the last time you touched something—or someone—without being cautious? With social distancing top of mind, one of the most basic human inclinations has been stripped of its pleasure, but Harry Styles wants you to remember that sense of physical joy. His latest video, “Watermelon Sugar,” which premieres today, is dedicated to the concept of touch, i.e., kissing, hugging, dancing, and all those things 2020 has been short on.
The accompanying visuals from directing team, Bradley & Pablo, capture all that’s electric about Styles’s lyrics. Filmed beachside with an array of sun-kissed models and actors filling out the background, the video depicts a carefree SoCal love-in. As Styles sings, “I want more berries and that summer feelin’ / It’s so wonderful and warm,” while indulging in a fresh slice of fruit, you can almost feel temperatures rise.
Naturally, the unbothered aura of the video comes complete with