LOS ANGELES, July 27, 2021 /PRNewswire/ — bella dahl was founded on the principles of sustainability, laid-back living and sophistication that inspire women to combine comfort and style in their daily lives. Now, the LA-based brand is bringing its core values to life with a pop-up shopping and art installation at Selfridges in London. The thoughtfully curated pop-up collection features fan-favorite bella dahl pieces that include the sustainable Tencel™ fabric, an ultra-breathable material derived from sustainable wood sources. An ode to eco-conscious living and female empowerment, the pop-up also features a beautifully designed art piece by a local artist from the U.K., Anu Ogunmefun – a tree sculpture adorned with 200 handmade, illustrated Tencel™ leaves.
“We wanted to create a beautiful ‘Instagrammable’ moment in-store that will mark the return to retail, the beginning of summer and the lifting of restrictions – introducing U.K. customers to bella dahl’s brand