Diesel´s new PRIDE Capsule Collection in Collaboration with Tom of Finland Foundation
Just in time for Pride, Diesel has partnered with the Tom of Finland Foundation on a multi-part project. This includes a two-instalment art show (between Venice, Italy and Paris, France) called “AllTogether” curated by Tom of Finland Foundation and The Community.
“Since the ’90s, Diesel’s advertisement campaigns have set a unique tone of voice, serving as an antidote to the status quo, normalizing taboos, flipping the script on stories of social injustices, minorities, absurd in society.” With that in mind, Glenn Martens wants Diesel to act more as a platform and amplify deeper, real, and amazing stories that can make a difference in the world we live in today.
“We want to bring light to a long legacy of queer imagination and perseverance worldwide. Stories of artists which many have faced discrimination and misrepresentation due to the nature of who they are and what they create. This is