Responses by Hernán Herrera, inventive director, TWINEICH.
Background: For Salto de Fe, a espresso farm in Zapatoca, Colombia, we preferred to generate a challenge that reflected the desire of an enthusiastic, enterprising household that arrived throughout a coffee farm in a region not regarded for its coffee expanding or its tourism and change this brand name into a renowned spot with a good deal of heritage, a destiny for the courageous.
Design pondering: Obtaining ourselves in a location thoroughly sudden to coffee society, a small more rustic and abrupt, we immersed ourselves in checking out the put and had an virtually religious experience. The relatives managing Salto de Fe explained to us a tale about a cave that brought on an fascinating notion one of a kind for the improvement and communication of this model. We locate coffee and its solution as a approach to invite real adventurers to Zapatoca as a vacationer spot.
Challenges: Obtaining the name of the brand name and taking care of not to pigeonhole ourselves in the cliches of espresso. By restrictions and other protocols for the public to discover the sort of solution, we at times have to be quite literal.
Favorite aspects: We are happy of the final result not only for the aesthetic but also simply because we managed to translate the lots of different ideas of what the household concerned in the business required. We linked every little thing with the identical emotion, obtaining the parts on which every person agreed.
New classes: As a workforce, we usually learn a lot. We start off to know other cultures, other locations of our country that most likely have not been explored and uncover alternatives in anything. We acquired additional about espresso culture and all the derivatives that arrive from a one solution.
Visual influences: Our fantastic impact was the place that the consumer took us to go to. It was an practical experience that very first disconnected us from our every day lives and connected us to a different world: A city with an infrastructure that stays frozen in time. The way individuals communicate. The sayings and proverbs of the location. The sort of stones and the hues in the mountains. We immersed ourselves in a cave whole of stories and dazzling textures and the animal lifestyle that lived there.
Time constraints: We had a great total of time to perform on the task and enjoyed the small excursion we took just before starting up. In addition to feeding our minds, we recharged our batteries to get to function with the finest attitude and energy.
Particular task demands: The shopper had a clear goal of having us to the city of Zapatoca. There, they wished us to come to feel that position, to soak it up and be ready to translate anything into a visible communications language for the brand name. This designed finding the title and the brand’s DNA and visible progress significantly a lot easier.