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Adorn your Feelings

A Cheat Sheet for Your Art Marketing Tasks

4 min read


Do you at any time wonder what a common marketing timetable for your art would search like?

©Jane LaFazio, Artichoke Family. Watercolor. Used with permission.
©Jane LaFazio, Artichoke Family members. Watercolor and colour pencil.

When thinking about content material to share in this article, on social media, or in my newsletter, I comb by previous blog site posts and a folder of ideas—always discovering one thing new.

A thing that didn’t strike a chord a yr back all of a sudden phone calls my identify. The time is proper to take a look at the topic. Or to revisit it.

Many many years in the past I found this request deep in my submitting process: I discover it useful to be reminded of what I can do or most likely seriously really should do on a day-to-day, weekly, regular monthly, and so on. foundation.

The cheat sheet that follows is for Julie and every person who finds ease and comfort in knowing what to do and when. Listed here is a easy marketing agenda you can follow and adapt to your requirements.

Day-to-day Artwork Marketing Duties

  • Spend time in the studio, connecting with your get the job done. With no it, you have no motive to have a marketing timetable.
  • Go through a thing about artwork or business for enthusiasm and inspiration.
  • Post an picture or movie to to social media.
  • Increase a new pin to your Pinterest boards. Try to remember that Pinterest is the third most effective lookup engine on the net, so don’t overlook the description!
  • Spend 5-10 minutes commenting on other social media accounts, in particular individuals from folks you want to join with or, potentially, students you are supporting.
  • Make a note of what you accomplished in the course of the working day and give on your own a pat on the back again.
  • Create your gratitudes or say them aloud, remembering that you would not get more of just about anything (dollars, followers, pupils, subscribers) till you value all that you by now have.
Kay Crawford painting inspired by Monet's gardens at Giverny | on Art Biz Success
©Kay Crawford, Eternal. Pastel on paper, 18 x 24 inches.

Weekly Artwork Marketing Responsibilities

  • Put up an short article and photographs of your art to your blog.
  • Test in a few of periods with your on-line local community. And join the Artwork Biz Link if you usually are not previously supported by other bold artists and a workforce of artist mentors. When you make these connections, you may uncover all sorts of strategies and assist.
  • Send out a handful of particular e-mail, notes, or thank-you cards to collectors or other individuals who have been sort to you.
  • Make and publish a new movie or do a livestream.
  • Uncover a number of new men and women on social media to connect with.
  • Get the job done a tiny on your newsletter concepts so that you are completely ready to publish on your regular monthly agenda.
  • Assessment your 7 days. Determine what was seriously fantastic and what you might have learned to carry into the potential.

Monthly Artwork Marketing Duties

Rorschach drawing by Charlotte Corini
©2013 Charlotte Corini, Homage to Rorschach 8. Pen and ink on paper, 11 x 17 inches.
  • Make a day with yourself to revisit aged information or your articles thoughts folder. You may possibly have an practical experience related to mine and find a very well of inspiration.
  • Ship a e-newsletter or simple information to your full e mail checklist.
  • Show up at an artwork perform or occasion in individual the place you can meet up with new men and women and join with previous friends.
  • Update your record with names of people who want to obtain e-mail or normal mail from you.
  • Assessment your revenue targets to see if you’re on monitor for the year. Stage on the gasoline if you are guiding.

Quarterly Artwork Marketing Duties

  • Send out postcards to anyone you want to hold your title and art in entrance of.
  • Look at in with your gallerists to see how they are executing, and how you could be in a position to help them sell more of your artwork.
  • Update pictures and text on your web-site.
  • Update your art stock documents if you really don’t do it far more often.
  • Critique your forthcoming plans, adjust and recommit to your goals. Enable me guide you by way of this course of action in the Artist Preparing Periods.

Annually Artwork Marketing Tasks

  • Evaluate your money targets to see how you did and what you need to incorporate or improve for the New Calendar year.
  • Set real looking, but challenging, objectives for the year.
  • Comb via your whole site to see that the information is fresh and the style seems current.

Optimize Your Online Marketing

Has it been a moment considering the fact that you’ve got updated your site and social media profiles? Getting hassle remembering the final time you seemed in depth at how you might be presenting by yourself on the internet?

Be a part of me for Improve Your Online Marketing and stick to the classes to spiff up your on the web presence. 


This record isn’t really meant to be used out of the box.

Sit with it. Participate in with it. Use what performs for you.

Most of all, delight in the journey.

That’s what Enhance Your Online Marketing is about. Not about doing a lot more, but about recognizing your confined ability and picking a route that is correct for you.

Your daily life as an artist is not going to be meaningful if you will not have a tiny fun together the way.

This was initially released September 15, 2014 and is updated routinely with initial reviews intact.


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