18/06/2024 4:19 PM


Adorn your Feelings

What Would You Do? | Turning a Casual Encounter into an Art Buying Opportunity

3 min read


Recently I obtained a good issue from an artist regarding the challenge of supplying a new acquaintance an prospect to get her artwork without coming off as pushy or developing an uncomfortable scenario. Underneath is her problem and my reaction. I would adore to listen to what you would do in the situation or, even better, what you have done in the previous. You should leave your comments underneath in the remarks part.

I was questioning if I could inquire you a question that I could not come across an response to from your newest guide on marketing artwork.

My issue is – as the artist, when I invite another person to my studio, as I always do, if we are just getting to know every single other and I have just brought them to my studio to see and experience the do the job in particular person and they have not expressly stated that they are on the lookout to purchase art but when they are in my studio and moved by all my art, if they convey a authentic curiosity in a specific portray or in a several paintings, how do I switch over and request them for a sale?

They didn’t appear to my studio at first to invest in artwork. They arrived mainly because we are new “friends” or they have hardly ever observed my perform in human being prior to or they have always meant to get to just one of my Open Studios but hardly ever in fact created it… So my query is how do I virtually switch gears devoid of seeming like a income human being relatively than the “friend” I am also cultivating? I feel impolite and presumptuous if I all of a sudden start conversing about the value of a painting and if they would like me to support them get it. I just do not know how to get there. The lacking step likely from a buddy take a look at to a revenue experience.

I would recognize no matter what you can explain to me that would enable make these circumstances far more effective, practically for me. Due to the fact I am not a gallery, people today are not coming to appear with the idea that purchasing is a possibility.

I hope I have not overstepped my bounds below. Your facts has been invaluable to me.

Thank you!


My Response:

This is a fantastic concern, and you’re correct, it is a minimal distinctive than the predicament I confront on a day by day foundation in the gallery. That stated, I have experienced close friends appear into the gallery and finish up generating a invest in, and that predicament is really related to what you are describing.

When doing work with another person who was not essentially primed to purchase, you can carefully probe their desire level by utilizing a tiny candor and making an attempt a “soft” close. A thing like “I know you didn’t occur listed here intending to receive a work of artwork tonight, but it seems like you’ve actually fallen in enjoy with this piece – it would be the easiest factor in the entire world to make it yours.”

By acknowledging the fact that they didn’t arrive below to be marketed to you are eliminating the uncomfortable character of the closing attempt. Listen to their reaction and then implement the principles of my e book to solve any problems that may be in the way of a purchase.

If anything at all, you have a higher obligation to try to aid your mates get what they want, you just want to be thorough not to be much too pushy.


Your Switch

So what do you think? Agree? Disagree? Have further ideas? Make sure you share them down below.


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