I’m normally questioned what form of artwork sells best – standard or up to date, paintings or sculpture, substantial or smaller will work? On its facial area, this is a really quick issue to response – all I have to do is appear about my revenue records to see which media and subjects have been providing the best. We’re continually seeking at this form of information in the gallery to get a sense of where our revenue are coming from. I’m hesitant to share this information and facts, nevertheless, because I’m not specific how useful it is for artists who read the web site.
The trouble with this variety of facts is that we are in such a little business that it’s incredibly, quite tough to draw truly practical information from these types of data. Revenue can fluctuate dramatically from thirty day period to month, and what is promoting nowadays might not be providing tomorrow. I would not want an artist to modify path or assume that what he or she is generating cannot market because it’s not what is “hot” at the moment.
Final calendar year we offered a large amount of lifestyle and monumental-size sculpture. This year we marketed a lot more paintings and other wall artwork – a mix of the two huge paintings and smaller pieces. Our whole income for this 12 months will be up above final year, but the combine is considerably distinct.
Mainly because the overall volume of income is so very low relative to other industries/products, it is pretty much not possible to discern or forecast traits. Though our revenue of bronze sculptures dipped a bit this yr, they could roar back subsequent year.
Although I do pay back consideration to what looks to be scorching and work really difficult to keep our stock up for perform that is selling effectively, I simply cannot pay for to set all of our eggs in that just one basket. I check out to go on to advertise a extensive range of get the job done so that there are always gross sales in the pipeline at different value points and in a assortment of models.
One more crucial matter to maintain in mind is that my sales reflect the results of just just one gallery in a vast artwork industry. When all galleries will be influenced by trends to some degree, the distinct types of do the job selling from gallery to gallery will be remarkably various. This is accurate even of galleries that are located subsequent door to 1 a different.
My suggestions to artists is to proceed accomplishing what you are passionate about doing, no matter what the fashion or subject matter. Pursue your get the job done with integrity and regularity, and then obtain your collectors, both by way of galleries or through immediate marketing endeavours. The artwork industry is significant adequate that no issue what your style or medium, you can come across collectors who will be just as passionate about your artwork as you are.