18/06/2024 3:14 PM


Adorn your Feelings

Choice Overload | Cramming in too Much Art Hurts your Sales

2 min read


I not long ago watched a TED communicate that bolstered my view of the relevance of restricting the amount of money of art you check out to exhibit when you are making an attempt to create product sales.

I have extensive managed that it is a undesirable idea to try and exhibit much too considerably artwork at at the time. Regardless of whether the artwork is remaining revealed in a gallery or at a weekend artwork competition, I believe that it is better to show a confined selection of items as a substitute of attempting to cram almost everything you can into your room.

I believe that that acquiring also significantly artwork in 1 house hurts you in quite a few approaches. Initial, it helps make your show search crowded and unprofessional. Most art wants some space to breathe. Your display will appear better if every piece has its own visible room.

Lots of galleries and artists sense like they are extra probable to make a sale if they supply a wide variety of do the job. This is a form of shotgun technique. The a lot more you present, the thinking goes, the a lot more possible you are to have a thing that will enchantment. I would argue that the problem with this tactic is that you may perhaps have a greater chance at having the suitable piece in front of an individual if there’s a broad array of get the job done, but the dilemma is the human being will not be able to effectively see the art.

Yet another critical difficulty with this method is that offering folks too numerous possibilities generally tends to make it unachievable for them to make a conclusion. The TED communicate I watched gave me some scientific backing to this opinion. Sheena Iyengar, a prominent psycho-economist (whatever that is!?) has performed investigate that demonstrates that when shoppers are confronted with also quite a few possibilities, they freeze up. It’s very well truly worth viewing her speak at TED and pondering about how it applies to the art business. Iyengar’s insights about “choice overload” show that when people are confronted with way too lots of possibilities, they pick not to pick out.

You will see in the video clip under that obtaining a broad selection of decision can draw in website visitors, but it discourages purchasers. Consider about that for a moment. Have you ever been at a exhibit where by you experienced wonderful attendance but did not make the gross sales you would have predicted?


Have you ever experienced the decision overload Iyengar refers to, either as a customer or when trying to provide your artwork? What are your thoughts about decreasing the volume of artwork you show clients to boost income? Share your insights in the feedback down below.


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