Twice identity and packaging | Communication Arts
Responses by Concrete.
Qualifications: Originally launched in 2018, oral care model Two times sought a rebrand that would sharpen its narrative and generate a long run-forward eyesight for the group. As the brand name was scheduling for a brick-and-mortar start, its present identity blended with the glance of other immediate-to-purchaser oral treatment manufacturers and would not stand out on the shelf. The new glimpse and messaging essential to reframe the benefits of common toothpaste and work across all product sales channels, no matter if retail or direct-to-shopper. Aside from the identify, all the things else was on the table.
Layout considering: The first inspiration came from the founders: two brothers from a dental household and Lenny Kravitz. The team had met to offer no cost dental get the job done to the neighborhood in Lenny’s hometown of Eleuthera, the Bahamas. This encouraged the central notion of the brand name: