Day: August 19, 2021

Spotlight on Neon Denim Brand

Almost a year and a half in the making, Vancouver-based label Neon Denim Brand has just shipped its first assortment of men’s and women’s denim and streetwear for fall 2021. Owned by industry and streetwear veteran Raif Adelberg, who’s designer and art director; Colton Showers, director, and Bryan Pudney, operations, the label is offering quality denim with responsible production at an affordable price: nothing in the line goes above $250 retail.

“It was about taking our backgrounds — my background is kind of skate, surf, punk, rock; I’ve always applied that to the luxury world, so let’s take that to a denim line. I’m inspired by Double RL, Celine, Yohji [Yamamoto], Helmut Lang, Rick Owens, [John] Galliano, all those brands,” Adelberg explained over the phone, adding that his experiences working in the industry — both design and retail — were key to the brand’s inception. “It was about creating this

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